Whale Shark Swim
Jan/120

You don’t need to go all the way to the Caribbean to swim with Whale sharks!
http://news.discovery.com/videos/animals-swimming-with-sharks.html
This is in my budget.
Hope they aren’t napping when I am visiting…
http://news.discovery.com/videos/animals-sperm-whales-caught-napping.html
And this is just a great title…sea urchin orgies?!
http://news.discovery.com/videos/animals-preventing-sea-urchin-orgies.html
Otters = Warmth & Love
May/110

Photo from today's The Sun
How cute! This is the exact feeling I have when I put my Surf-fur Waterparka on after a cold morning surf session….Warmth, love, and a little sleepy. It was cold in the water today, but the waves were calling to me. After my session, I just threw my Surf-fur on over my wet wetsuit, got warm and sleepy, and just watched the “good” surfers out there catch those big waves. If I could only wear it while surfing….
Mission Bay Stand-up Round-up
May/110
Surf-fur was at the Mission Bay Stand-up contest On April 31st with King’s SUP boards. Their team rider came in second place and looked strong the whole race. These photos were taken on the King’s Super Delux Race Boat.

The same weekend, our team rider, Terri Plunkett, took first place in the race in North Carolina.
AND!!!! The LCC Surf team completed state finals at Oceanside Harbor! The girls did awesome! And the guys got second in short board.

Catalina Relay Challenge 2011
Mar/110
Our first team rider, Terri Plunkett, won another race…she is unstoppable!!!!
Great Job K.I.S. Team!!!

K.I.S. Team sign

The SUP team with their Surf-fur Waterparkas! You guys look warm.

They make it look easy.

Passing up boats....
Sharkshield
Feb/110
For all of you who are afraid of sharks while diving….and you have bad Karma because you still eat shark sandwiches …here is a great solution for you- the Sharkshield!
Diving Safely- Proper Reheating of the Body
Dec/100
One of the secret dangers of SCUBA diving (or doing any type of water sport where you are immersed in water for any length of time) is hypothermia. Much attention is given to having the proper equipment for diving safely; computers, mask, wetsuit, dive plan, BCs, but people also need to consider keeping the body safe from hypothermia. Here are some suggestions from PADI on how to protect yourself from the dangers of slow cooling…..
Because water has a specific heat approximately 1000 times greater than that of air and a thermal conductivity 24 times greater than that of air, the body loses heat much faster in water than in air of the same temperature.
Use of apparently adequate thermal protection in prolonged dives, or repeated dives over several days, may produce long slow cooling and undetected hypothermia even in tropical water.
At the end of a dive, a cold diver should be re-warmed. Cold divers should not make a second dive on the same day, because it is difficult to know when body heat has been restored. However, if a second dive is necessary, it is advisable to overdo the re-warming until sweating occurs, which indicates that body heat has been restored. The diver should then change into warm, dry clothing and continue some mild exercise to improve heat production and circulation.
Five Strategies for Preserving Body Heat:
For a more comfortable and ultimately safer dive follow these tips for conserving body heat.
Stay warm before the dive. Heat loss is gradual and can start long before you get to the dive site.
Stay warm between repetitive dives. Standing around in wet gear between dives can add to your body’s deprivation of warmth through evaporative heat loss.
Get warmed up as soon as possible after a dive. You can start on the dive boat by toweling off and getting into dry clothes.
You can develop hypothermia without immediately recognizing it. When choosing your exposure suit, err on the side of thermal protection.
Become an educated consumer. Visit your local dive shop and have them show you the different styles of protective garments and accessories. Don’t be afraid to ask questions.
This is a case for the Su
rf-fur!!!
New Features on Surf-fur Parka 2010!!
Nov/100
Our warehouse is now filled with the newest shipment of the Surf-fur Water Parka. For all of you loyal customers who have been waiting for the newest edition to our water parka design family….here it is!!! Thanks for waiting!
New Feature #1
A cozy neckwarmer has been added to the inner neckline. When you snap it up, it is like a warm fuzzy scarf has been placed lovingly around your neck. It will bring you back to the days when mom used to dress you for the 4 minute walk to school right after the big snow storm. The difference is that only one layer is required and you will still be able to put your arms fully down to your sides and turn your head….

New Feature #2
A BIGGER Ipod/ key pocket on the inside
Now you can put your Ipod, money clip, Blackberry, wedding ring, diamond tennis bracelet, AND your keys to the Ferrari in there. It fully velcros shut to lock them in.

New Feature #3
Zen Pockets. Ok, it is not really new…just moved around a bit to a better place… and feeling more …Zen…Om. Now, extreeme caution needs to be used when putting your hand through to the other side. It is for p-u-l-l-i-n-g UP p-a-n-t-s and helping you change easily and in privacy.

New Feature #4
Cool toggle used to tighten up the hood for those extra brisk days (this feature has been road tested in Chicago). It will be black, not red.

And the moment everyone has been waiting for……..New Feature #5
New and Improved SNAPS!! These are the highest quality snaps we could find on the market!

And, as always, they are fully wind-proof, water-resistant, breathable and cool looking.
Order yours today!
Surf-fur in action
Nov/100
Here is a picture of the Surf-fur camping in the Redwood forest. What a cute family! Thanks to the Marley family for sending that in!
We used ours last weekend camping at El Capitan Canyon. It was a cold night in the tent and none of us wanted to take the Surf-fur off before getting into our sleeping bags so… we slept in them!

Customer feedback of the day
Nov/100
Hi Cindy,
We just got back from a week diving in Roatan. We had a couple stormy/windy days towards the end of the week and the surf-fur was broken out after the first dive on Thursday morning. The coats received a lot of comments and questions from our dive group. Expect some new orders from Colorado.
Attached is an ‘action’ photo of Jane in her parka at speed on the dive boat.
Neatest comment I got on mine; In one of our on-land stops during a surface interval; I was wearing a full, mostly black wetsuit with black boots, with the parka on but unbuttoned and was walking though the area were one of the guys from one of the other boats called out – “Nice Darth Vader cloak!”
The parkas are everything you’ve claimed of them and will be a standard part of our dive gear in the future.

Customer Testimonial
Oct/100
We recently had a very interesting customer testimonial that had feedback in it that we have never heard before. It went like this….
“I really like the snap features on the Surf-fur water parka. I pictured myself accidentally falling off the boat with your average dive parka on…one with zippers…and it would be pretty hard to take that coat off under water. I would drown. The Surf-fur snaps will just need a good yank and all snaps pop open.”
He continued to purchase one for all of his kids and his wife. Thanks for that interesting new insight on snaps!